PRIVACY AND COOKIE POLICY

1. Introduction

Herex LLC, doing business as Herex Fabric, respects your privacy and is committed to handling personal information responsibly.

This Privacy and Cookie Policy explains how we collect, use, disclose, retain, and protect personal information when you:

· Visit herexllc.com;

· Browse or purchase our products;

· Contact customer support;

· Subscribe to our newsletter;

· Submit a product review or photograph;

· Participate in a promotion; or

· Otherwise interact with Herex Fabric.

In this Policy, “Herex Fabric,” “Herex LLC,” “we,” “us,” and “our” refer to Herex LLC.

By using our website, you acknowledge the practices described in this Policy.

2. Personal information we collect

The information we collect depends on how you interact with our store.

Information you provide directly

We may collect:

· Full name;

· Email address;

· Telephone number;

· Billing address;

· Shipping address;

· Order details;

· Product preferences;

· Customer-support communications;

· Return, refund, exchange, and cancellation requests;

· Newsletter subscription preferences;

· Reviews, comments, photographs, or other content you submit; and

· Any other information you voluntarily provide.

Order and transaction information

When you place or attempt to place an order, we may collect:

· Products selected;

· Fabric type, color, quantity, and length;

· Customization instructions;

· Order number;

· Purchase amount;

· Currency;

· Payment status;

· Shipping method;

· Delivery and tracking information;

· Refund or exchange history; and

· Transaction identifiers.

Payment information

Payments may be processed through PayPal, Stripe, Airwallex, Shopify, card networks, banks, digital wallets, or other payment providers displayed at checkout.

We do not ordinarily receive or store your complete payment-card number.

We may receive limited payment information, such as:

· Payment method;

· Card brand;

· Last digits of a payment card;

· Billing country;

· Transaction identifier;

· Authorization status;

· Payment status; and

· Fraud or risk indicators.

Payment providers process your payment information under their own privacy policies and terms.

Device and website-usage information

We and our service providers may automatically collect:

· Internet Protocol address;

· Browser type;

· Device type;

· Operating system;

· Approximate location;

· Language and time zone;

· Referring website;

· Pages viewed;

· Products viewed;

· Links clicked;

· Cart and checkout activity;

· Session information;

· Cookie identifiers; and

· Website-performance and advertising-interaction data.

3. How we collect information

We may collect information:

· Directly from you;

· Automatically through cookies and similar technologies;

· Through Shopify;

· Through payment processors;

· Through shipping and logistics providers;

· Through Google Analytics;

· Through Google Ads;

· Through Meta and the Meta Pixel;

· Through email-marketing providers;

· Through customer-review applications; and

· Through fraud-prevention, security, and technical-service providers.

4. How we use personal information

We may use personal information to:

· Operate and maintain our store;

· Display products and prices;

· Process and fulfill orders;

· Process payments;

· Prepare, measure, cut, customize, and package fabric;

· Arrange shipping and delivery;

· Send order confirmations and shipping updates;

· Process returns, exchanges, cancellations, and refunds;

· Respond to customer-service inquiries;

· Verify transactions;

· Detect and prevent fraud or unauthorized activity;

· Protect the security of our store;

· Maintain transaction and accounting records;

· Comply with legal, tax, regulatory, and payment-provider obligations;

· Resolve disputes;

· Enforce our store policies;

· Improve our website and products;

· Analyze store traffic and customer behavior;

· Measure advertising performance;

· Personalize website content;

· Send newsletters and promotional communications where permitted;

· Display customer reviews and submitted photographs; and

· Establish, exercise, or defend legal claims.

5. Legal bases for processing

Where applicable data-protection law requires a legal basis, we process personal information based on one or more of the following:

· Performance of a contract with you;

· Steps requested by you before entering a contract;

· Compliance with a legal obligation;

· Our legitimate business interests;

· Your consent; or

· Establishment, exercise, or defense of legal claims.

You may withdraw consent at any time where processing is based on consent. Withdrawal does not affect processing lawfully completed before the withdrawal.

6. How we disclose personal information

We may disclose personal information to parties that help operate our business, including:

· Shopify and its affiliated services;

· PayPal;

· Stripe;

· Airwallex;

· Banks, card networks, and digital-wallet providers;

· Shipping, postal, courier, warehouse, and logistics providers;

· Customs and import-service providers;

· Email-marketing providers;

· Website-hosting and technical-service providers;

· Google Analytics and Google Ads;

· Meta and the Meta Pixel;

· Customer-review applications;

· Professional advisers, including lawyers and accountants;

· Government authorities when legally required; and

· A purchaser, investor, or successor in connection with a business transfer.

These parties may process information in countries other than your country of residence.

We may also disclose information:

· At your direction;

· With your consent;

· To comply with valid legal process;

· To protect our customers, business, or legal rights;

· To investigate fraud or security incidents; or

· As part of a merger, financing, acquisition, restructuring, or sale of business assets.

7. Shopify

Our store is hosted through Shopify.

Shopify may process information to provide:

· Store hosting;

· Shopping-cart functionality;

· Checkout;

· Payment and fraud services;

· Analytics;

· Security;

· Customer privacy controls; and

· Other ecommerce services.

Your information may be processed by Shopify according to Shopify’s own terms and privacy notices.

8. Analytics and advertising

We use or plan to use:

· Shopify Analytics;

· Google Analytics;

· Google Ads;

· Meta advertising services; and

· The Meta Pixel.

These technologies may collect information about visits, product views, cart activity, purchases, devices, and advertising interactions.

Where required by law, nonessential analytics and advertising technologies will be activated only after the visitor provides the required consent.

Some advertising activities may be legally treated as targeted advertising, sharing, or a sale of personal information even when no money is exchanged for the information.

Where applicable, visitors may opt out through our cookie-preference controls or by contacting us.

9. Cookies and similar technologies

Cookies are small files or identifiers placed on or associated with your browser or device.

We may use the following categories.

Essential cookies

These are required for functions such as:

· Shopping carts;

· Checkout;

· Payment processing;

· Security;

· Fraud prevention;

· Website operation;

· Load balancing; and

· Remembering privacy preferences.

Essential cookies cannot ordinarily be disabled through our cookie-preference tool because the website cannot operate properly without them.

Functional cookies

These may remember:

· Location;

· Language;

· Display preferences;

· Previously viewed products; and

· Other store preferences.

Analytics cookies

These help us understand:

· Store traffic;

· Page performance;

· Product interest;

· Shopping behavior; and

· Technical problems.

Advertising cookies

These may be used to:

· Measure advertising performance;

· Limit repeated advertising;

· Build advertising audiences; and

· Provide more relevant advertising.

You may manage available choices through the cookie banner or Cookie Preferences link on our website.

Disabling some cookies may affect website functionality.

10. Email marketing

If you subscribe to our newsletter, we may send:

· New-product announcements;

· Fabric arrivals;

· Promotions;

· Discount offers;

· Store news; and

· Other marketing communications.

You may unsubscribe through the link included in a marketing email.

Unsubscribing from marketing will not stop transactional messages concerning orders, payments, shipping, returns, refunds, security, or customer support.

We do not currently offer SMS marketing.

11. Reviews and uploaded photographs

If you submit a review, photograph, or other public content, the information you choose to submit may be visible to other visitors.

Do not include sensitive personal information in a public review.

Reviews and photographs may be removed where they are unlawful, abusive, misleading, unrelated, or violate another person’s rights.

12. Data retention

We retain personal information only for as long as reasonably necessary to:

· Complete transactions;

· Fulfill orders;

· Provide customer support;

· Process returns and warranties;

· Maintain accounting and tax records;

· Prevent fraud;

· Comply with legal obligations;

· Resolve disputes; and

· Enforce our agreements.

Retention periods may vary depending on the type of information and applicable legal requirements.

13. Security

We use reasonable administrative, organizational, and technical measures designed to protect personal information.

However, no website, transmission method, or electronic-storage system can be guaranteed completely secure.

Do not send complete payment-card numbers, passwords, or other highly sensitive information by email.

14. International transfers

Because we serve customers worldwide, personal information may be processed in the United States and other countries where our service providers operate.

Where required, we rely on legally recognized safeguards for international data transfers.

15. Your privacy rights

Depending on your location and applicable law, you may have the right to:

· Request access to your personal information;

· Request correction of inaccurate information;

· Request deletion;

· Request a portable copy;

· Object to or restrict certain processing;

· Withdraw consent;

· Opt out of certain targeted advertising, sharing, or sales;

· Appeal a denied privacy request; and

· File a complaint with a data-protection authority.

These rights may be subject to identity verification and lawful exceptions.

To submit a request, email contact@herexllc.com with the subject line “Privacy Request.”

Please include enough information for us to identify the relevant records. We may request additional information to verify your identity.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

16. Children

Herex Fabric is intended for customers who are at least 18 years old.

We do not knowingly collect personal information directly from children.

A parent or legal guardian who believes a child provided personal information may contact us to request review and deletion.

17. Third-party websites

Our website may contain links to third-party websites.

We are not responsible for the content, security, availability, or privacy practices of websites we do not control.

18. Changes to this Policy

We may update this Policy to reflect changes in our business, technology, service providers, or legal obligations.

The updated version will be published on our website with a revised “Last updated” date.

19. Contact us

Herex LLC, doing business as Herex Fabric
30 N Gould St, Ste R
Sheridan, WY 82801
United States

Email: contact@herexllc.com
Telephone: +1 917-924-8209
Support availability: 24 hours a day, 7 days a week